Embedded is the six-part special music video that grants you backstage access and puts you behind-the-scenes with your favorite musicians. We've traveled the world, going beyond performances to bring you the most intimate and unfiltered moments in artists' lives. When others stop the cameras, we capture the real story of today's top musicians.

"American Idol" promises to whisk ready and willing singers from America's heartland off to Hollywood. Now, Emirates Air promises to fly Middle Eastern and Indian talents away to Bollywood. Equal glitz, glamour, and talent. Slightly different rhythm and lyrics. Primary sponsor Emirates Airlines produces and promotes "Destination: Bollywood" with masterful management of multi-media, giving Middle Eastern and West Asian talents a chance to take their singing and dancing careers to "the next level." "Destination: Bollywood" offers a spectacular case study in twenty-first century multi-platform marketing. The show airs on Star India Plus, in Canada on Rogers video-on-demand; and it is widely available on Hulu. Emirates Air builds audience loyalty and attracts new viewers through skilled use of social networks both on the worldwide web and via mobile; they also do extensive in-theatre and radio promotions. The mobile element in "Destination: Bollywood" is essential, because"”like "American Idol" "”the show asks viewers to vote for their favourites via their handhelds. New York marketing analyst John Demarchi explains, "The mobile elements of the Emirates sponsorship [for "Destination: Bollywood] is mobile voting and also surveying after votes are cast. When people watch on TV, we ask them to vote using mobile voting, texting a keyword into a short code, and based on that mobile voting, we determine each week's winner who will advance to the finals."

Combine musical talent along with sex appeal, then put it on video for the world to see and you come up with a string of successful music videos that enthrall viewers. The group Paramore was formed in 2004 with lead vocals performed by Hayley Williams, who was sixteen at the time. She met up with a couple of brothers Josh and Zac Farro while she attended private school in Franklin, Tennessee. One thing they each had in common was a passion for music. While Hayley took singing lessons with Brett Manning she continued her schooling and learned about making music. The talented group has been successful ever since and with an assortment of music videos to their credit they now are becoming well known around the world. Watch for their top voted music videos like Careful, Playing God, The Only Exception, and Brick by Boring Brick to see their talents performed exceptionally well. Their recent successes include the song "Decode" which became the leading single in the popular movie Twilight.

From its first Sunday night back on June 20, 1948 continuously until June 6 of 1971, the Ed Sullivan Show was THE place to debut new talent or see the old and proven make a comeback. In between the various acts was the man himself, Ed Sullivan. Ed was uniquely talented as a master of ceremonies who could get the biggest stars to appear on his show. That first Sunday night he welcomed Dean Martin and Jerry Lewis as well as Rodgers and Hammerstein who performed music from their new Broadway show "South Pacific". This early programming was live TV and the occasional error was to be anticipated which made such show all the more inviting to watch. Previously titled Toast of the Town, The Ed Sullivan Show showcased new talent such as Elvis Presley along with show regulars like Topo, Ed's Little Italian Mouse (a sidekick puppet) and Senor Wences who was a comical ventriloquist. Elvis performed live on Ed Sullivan three times for a reported fifty thousand dollars (an enormous amount back in the 1950's). In 1963 Ed hosted the latest style in music when he invited the Beatles to perform.

The Dave Matthews Band has been around since 1991, playing music that's been dubbed jazz, funk, and plain old rock and roll. Dave Matthews (songwriter, singer, and guitarist) is one of the founding members along with Stefan Lessard (drummer) and Carter Beauford (vocalist), LeRoi Moore (saxophone player) and Brad Tinsley (vocalist) who came along later. LeRoi Moore died in 2008 after an ATV accident. They consider themselves an American Jam Band and their musical preferences run to jazz, rock, bluegrass, soul, and even classical so they cover most bases when it comes to musical taste in their fans. They have a slew of music videos that have played well on such venues as MTV2 and around Europe as well. The Grammy Award winning Dave Matthews Band is also known as DMB and has been touring for twenty years now, making them solid and consistent in their abilities. Look for their hit music videos including Funny The Way It Is, All Along The Watchtower, Gravedigger, and The Space Between which can also be purchased on DVD.

Formed in 1967, the rock group from England known as Genesis included original performers Phil Collins (vocalist, drums, and piano), Tony Banks (keyboardist), and Mike Rutherford (guitar and bass guitarist). Along the way other talent the likes of Peter Gabriel, Steve Hackett, and Anthony Phillips joined and played major roles in the band. The band known as Genesis is included in the top thirty highest selling artists who record of all time. Both Phil Collins and Peter Gabriel have had tremendous success as solo performers along the way. In 2010 the group was inducted into the Rock and Roll Hall of Fame. The music videos performed by the group have been many and proved to be a success each and every time. Look for recent releases like Genesis Land of Confusion, Hold on to My Heart, and That's All or older classic videos such as Jesus He Knows Me, Neon Genesis, and Dancing With the Moonlit Knight. It always helps to have a great music video available to promote a new album or single and these guys have always had that covered. Here's a lot of talent in a one word titled band.