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SCC Annenberg Live

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SCC Annenberg

English  |  Education
The girl you see on USC’s Annenberg Television News Network tonight probably will reappear on CNN, Fox News, or one of the major networks about six months from now. Working at and appearing on ATVN, the student-run television station at USC’s Annenberg School of Journalism, aspiring journalists hone their skills and develop their “clip files,” completing their apprenticeships and taking their very last steps before turning pro. In fact, much of ATVN’s reporting presents Los Angeles area and southern California news with greater clarity, accuracy, objectivity, and depth than viewers find on the local network affiliates. ATVN airs a half-hour live nightly news broadcast Monday through Thursday evenings. Consistent with the station’s educational mission and USC’s traditionally high standards, students manage every aspect of preparation, production, and broadcast; and they insist on excellence. The station’s website says, modestly, “Students learn to make editorial decisions under deadline pressure; to write, shoot and edit; and to use software, cameras and studio equipment found in professional newsrooms.” An alumna, now an anchor person at an NBC affiliate, says, “I worked at least as hard art ATVN as I do here at Channel 7; and I would not be in the anchor chair today if I hadn’t learned to do it on Trojan Vision.” In addition to the nightly news, Annenberg students produce “Impact,” an award-winning long-form news program that airs on Los Angeles Channel 36. “Impact” and its individual contributors have won several coveted, prestigious awards from The Academy of Television Arts and Sciences, the people who also present Emmy Awards.


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